Packaging Design and Identity for GENOVAS
Visual identity, including logo, illustration, calligraphy, and food packaging design for more than 60 products for GENOVAS, an Italian food and beverage store based in Zurich, Switzerland. The family business offers high-quality Italian food to a wide range of customers at fair prices, which is also reflected in the packaging design. The lettering conveys a personal and familial touch, characteristics appreciated and shared by the company.
