Genovas – Fine Food and Beverage

Studio Simone Züger designed a new visual identity including the logo, illustration, calligraphy, food packaging, and a set of wine labels for «Genovas», an Italian food and beverage store based in Zurich Switzerland. The products offer an alternative to the mass-market food produced by big companies. The branding reflects the selected high quality of the products on one hand, but also the fact that the products are affordable and not placed in a luxury environment. Fair price/quality is the goal. «Genovas» is also a cultural location for concerts, big-table dinner-cooking events, and a space for tasting all 60 delicious, individually designed products.

Branding | Packaging | Illustration