Capucha Libre – Condoms

«Buying condoms in public venues, such as pharmacies, remains stigmatized and embarrassing, even for experienced users. They urged that condom dispensers be available at alternative outlets, such as discos, workplaces, and universities.»

Visual identity including naming, logo, packaging, poster and web design for an online condom shop in Mexico. 85% of Merida‘s population are strict Catholics, making the purchase of condoms a big taboo. A small company offers a solution to this regional problem: anonymous purchase of the controversial contraceptive via internet. The Capucha Libre design wraps its mission in a sensuous cover, only revealing its true identity on the packaging beneath.

Branding | Packaging | Web Design