Simone Züger is a Swiss designer, artist and entrepreneur. She designs and redesigns, conceives and shapes among others for the Guggenheim Museum in New York, ETH Zurich, Art Basel, Pantone, Adidas, UBS Formula 1 Sponsorship and many more.

With her passion for materials and technology, Simone’s work has naturally extended into products, ceramics, interior design, fabrics and (digital)art.


Before opening her own design studio in 2015, Simone graduated from Zurich University of the Arts with a Bachelor in Visual Communication and worked for four years as a designer and art director in agencies in Zurich and New York. She has deepened her design skills with training in UX-Design (User Experience Design) and has also studied Yoga, Philosophy and Analytical Psychology (Certificate of Advanced Studies CAS) at the C.G. Jung Institute in Zurich.

Teachings, Interviews & Awards


Simone Züger / Artist & Designer
Seraina Fels / Graphic Designer & Interior Designer


Concept / Branding / Editorial Design / Packaging Design / Special Editions / Digital and Web-Design / Interior Design Directions / Workshops

Selected Clients

Adidas / Annabelle / Art Competence Center, UBS Art Basel / Delikatessenmanufaktur Globus / EPFL Lausanne / ETH Zürich / F1 Sponsoring UBS / Genovas – Fine Food and Beverage / Gebert-Stiftung für Kultur / Guggenheim UBS MAP Global Art Initiative / Hotel The Yard / Migros-Medien MGB / Sonic Service Music / Tamedia / The Brasilea Foundation / UBS Kulturstiftung / Zurich University of the Arts and many more

Thank you all!


Simone Züger Design Studio GmbH
Gasometerstrasse 36, 8005 Zürich
+41 79 726 00 75


Web development: Avant la lettre
Portrait photography: Jonas Weibel
© Simone Züger Design Studio GmbH 2020

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