Creative Direction & Design

Passionate about exploring the possibilities of design, the studio's work includes digital and physical tailored design solutions with a main focus on brand identity, special editions, packaging design and interior design directions for clients who value the power of design.

Simone Züger: «Capucha Libre» Condoms

«Capucha Libre» Condoms

Visual identity including logo, stationary, packaging design, poster design and web design for an online condom shop in Mexico.

Simone Züger: Hotel «The Yard»

Hotel «The Yard»

Overall design conception, visual identity and interior design direction for «The Yard», a Zurich based boutique-hotel.

Simone Züger: Hotel «The Yard»

Hotel «The Yard»

Overall design conception, visual identity and interior design direction for «The Yard», a Zurich based boutique-hotel.

Simone Züger: «Das Lamm» – online journalism

«Das Lamm» – online journalism

New corporate identity including concept, logo, UX- and web-design for «Das Lamm» – an independent online magazine.

Simone Züger: «Das Lamm» – online journalism

«Das Lamm» – online journalism

New corporate identity including concept, logo, UX- and web-design for «Das Lamm» – an independent online magazine.

Simone Züger: Guggenheim NYC & UBS «Global Art Initiative»

Guggenheim NYC & UBS «Global Art Initiative»

Conception, «key visual», exhibition catalog and communication for the «Global Art Initiative» at the Guggenheim Museum New York.

Simone Züger: «Les Jeune Suisses»

«Les Jeune Suisses»

Satin-silk foulard design including handpainted illustration – black and white. Order

Simone Züger: «Winery Sonnenhalde»

«Winery Sonnenhalde»

Special edition for premier series wine including wine bottle- and wine label-design, packaging design and booklet design.

Simone Züger: Club «Zukunft» Zurich

Club «Zukunft» Zurich

Conception and realization of the new monthly program for the popular nightclub «Zukunft» in Zurich.

Creative Direction: Jonas Voegeli

Simone Züger: Maria Pountou Yoga

Maria Pountou Yoga

Visual identity for the Zurich based yoga teacher Maria Pountou.

Photo credit: Frederic Van Hecke

Simone Züger: IDB – ETH Zurich

IDB – ETH Zurich

Book design for the Institute of Historic Building Research and Conservation at the Swiss Federal Institute of Technology in Zurich.

Simone Züger: «Les Saisons» by MAISON GASSMANN

«Les Saisons» by MAISON GASSMANN

Art direction and editorial design for the quarterly season newspaper «Les Saisons» by MAISON GASSMANN – a destination for a curated selection of fashion, elegance and style, since 1882.

Photography by Nadine Ottawa, edited by Alexandra Kruse

Simone Züger: «Les Saisons» by MAISON GASSMANN

«Les Saisons» by MAISON GASSMANN

Art direction and editorial design for the quarterly season newspaper «Les Saisons» by MAISON GASSMANN – a destination for a curated selection of fashion, elegance and style, since 1882.

Photography by Nadine Ottawa, edited by Alexandra Kruse

Simone Züger: What is your story?

What is your story?

Picture-concept, text and photoshooting for an essay about identity.

In collaboration with Mirjam Kluka

Simone Züger: «La Belle» lifestyle magazine – Migros

«La Belle» lifestyle magazine – Migros

Art direction and editorial design for the lifestyle magazine «LaBelle». Overall font- and layout design, development of illustration- and picture-concept, art direction photoshootings on set.

Simone Züger: «La Belle» lifestyle magazine – Migros

«La Belle» lifestyle magazine – Migros

Art direction and editorial design for the lifestyle magazine «LaBelle». Overall font- and layout design, development of illustration- and picture-concept, art direction photoshootings on set.

Simone Züger: «Men Boutique Vienna»

«Men Boutique Vienna»

Invitation card, illustration and poster design for the fashion store «Men Boutique Vienna».

Simone Züger: «Genovas» – Italian food and beverage store

«Genovas» – Italian food and beverage store

Visual identity including logo, illustration, calligraphy, food packaging design for more than 60 products for «Genovas», an Italian food and beverage store based in Zurich Switzerland.

Simone Züger: UBS Signature Events «UHNW»

UBS Signature Events «UHNW»

Bookdesign for the top «UBS Wealth Management International»-Events.

By order of SNK.

Simone Züger: Gruenenfelder & Lorenz AG

Gruenenfelder & Lorenz AG

Redesign, concept, brand identity including logo, stationery, web design and various publications for the engineers «gr&lo» in St.Gallen, Switzerland.

Simone Züger: Delikatessenmanufaktur «Ludmila Laube»

Delikatessenmanufaktur «Ludmila Laube»

Packaging and redesign/branding for the delicatessen food «Ludmila Laube». Products available at Globus and Jelmoli

Simone Züger: Do you know your essence?

Do you know your essence?

Picture-concept, text and photoshooting for an essay about identity.

In collaboration with Christine Benz

Successful projects are rooted in a deep understanding of the functional need, a trustful and close relationship with the client, an open approach with a playful design process.


Selected Clients:
Adidas / Annabelle / Art Competence Center, UBS Art Basel / Delikatessenmanufaktur Globus / EPFL Lausanne / ETH Zürich / F1 Sponsoring UBS / Genovas – Fine Food and Beverage / Gebert-Stiftung für Kultur / Guggenheim UBS MAP Global Art Initiative / Hotel The Yard / Migros-Medien / Sonic Service Music / Tamedia / The Brasilea Foundation / UBS Kulturstiftung / Zurich University of the Arts and many more

Thank you all!