Selected Press
About
Simone Züger is a Swiss designer, artist, and entrepreneur. With her holistic approach, she leads to unexpected spaces, objects and experiences that challenge our relationship towards our living environments. «I like to play with the function, aesthetics and soul of objects, regardless of the material and medium I am using.» Simone’s creations are globally identified in both private homes and public spaces.
Simone has been an activist for equal rights throughout her career. She initiated the «Ladies, Wine & Design» conversation series in Zurich (2017–2021) to connect women in the creative industry. She also served as a member of the board of Medienfrauen Schweiz (2018–2021) and co-founded the fintech start-up ellexx (2021) to close the financial gaps in women's lives.
She is a juror for a variety of competitions and a guest lecturer at various universities in Switzerland and abroad.
In 2019, Seraina Fels joined the studio and immediately took over an important role. With her interior design background, she understands and appreciates the balancing act between two- and three-dimensional work. «I want to make emotions evoked by space, light and materials, tangible by creating a tactile experience through design or animation.»
Seraina and Simone shot by Jonas Weibel
SSPECIAL MAGAZINE
Annabelle x ADC
MAGAZINE
Ideales Heim
MAGAZINE
Maisons et Ambiances
INTERVIEW Raum und Wohnen Magazin
MAGAZINE
Ideales Heim /
Atelierstory
PODCAST Let me introduce you to by Mélanie Breitinger
TAGESANZEIGER / Soft Walls
INTERVIEW Spotlight
Interviews & Press:
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"Der Wert von Designleistung." Statement in der Annabelle x ADC Switzerland
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Chatinterview "Digital Skills and Spaces" Zurich University of the Arts
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Guest on the podcast at "Let me introduce you to" by Mélanie B. / Spotify / iTunes
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Interview SRF2, Hintergrundsendung Kontext "Der Gendergap im Design und in der Medizin"
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Magazine "Ideales Heim" Interview and studioportrait: Ausbrechen um zu überraschen S.1 S/2, S/3
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Short movie about my work credo "Only Add What Should be Added" for "The World of Creativity"
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Magazine "Maison et Ambience". The experimental design objects "Cosmic bodies"
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Interview "Swiss Design and Culture Magazine"
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Interview "Cultural Approaches in Modern Graphic Design Magazine"
Exhibitions:
Lectures, panel discussions & jury:
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NFTs, digital art and digital assets. Presentation at Karl der Grosse, Zurich
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Design & economy. Lecture at the Zurich University of the Arts / BA Design
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Lecture and guest critique at University of Applied Sciences, HTW Berlin
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Talk and presentation at Forward Festival Zurich, Festival for Design and Communication
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Teaching at GDK – School for Graphic, Design and Communication in Zurich
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Jury member Swiss Annual Report Rating / Harbour Club, Bilanz, ZHdK, SIX Financial Information
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Creative Spirit Retreats
Services
Interior Design / Object & Furniture Design / Space Design / Installation / Concept / Branding / Editorial Design / Packaging Design /Workshops
Selected Clients
We design and collaborate, conceive and shape among others, for
Adidas / Annabelle / Art Competence Center, UBS Art Basel / Delikatessenmanufaktur Globus / EPFL Lausanne / ETH Zürich / F1 Sponsoring UBS / Genovas – Fine Food and Beverage / Gebert-Stiftung für Kultur / Guggenheim UBS MAP Global Art Initiative / Hotel The Yard / Migros-Medien MGB / Modissa / Museum für Gestaltung / Sonic Service Music / Tamedia / The Brasilea Foundation / UBS Kulturstiftung / Zurich University of the Arts and many more
Thank you all!
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Teachings
Simone lectures on design and the process of identity at creative conferences and universities internationally, as well as giving workshops and classes. With her interest in people and stories, Simone encourages her students to find a focus for their creative endeavors that really gets to the essence of who they are and what they stand for. She believes that creative development is closely connected with personal growth.
Adress
Simone Züger Design Studio GmbH
Gasometerstrasse 36, 8005 Zürich
studio@simonezueger.ch
Credits
Portrait photography: Jonas Weibel
© Simone Züger Design Studio GmbH 2024
Legal information
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